SHK & the Birth of Boudamour™
Founded in 2008 in Hong Kong by Gilles Sandras, SHK began as a wholesaler specializing in high-quality, exclusive pearl settings for jewellers. In 2014, the company shifted focus toward innovative, adaptable pearl mountings systems—laying the groundwork for a modular driven design approach.
Founder of BOUDAMOUR™ and Managing Director of its parent company, SHK, a wholesale and manufacturing firm specializing in pearl mountings and jewelry for professionals. Drawing on his global outsourcing experience and drive for innovation, Gilles created Boudamour to address the limitations of traditional pearl jewelry. His concept emphasizes modularity, adaptability, cost-efficiency, and design flexibility—enhancing both customer and retailer experiences. Committed to quality and collaboration, Gilles continues to lead with a spirit of innovation that defines the brand.
Boudamour™ – Brand Story & Development
The name Boudamour—a playful pun meaning “a piece of love” in French—was inspired by a moment during Gilles's visit to the big (Tian Tian) Buddha statue in Hong Kong. Later, he chose this unique name for his innovative pearl jewellery brand.
Motivated by the lack of real pearl charms in the market, Gilles spent 18 months developing Boudamour, overcoming technical challenges like creating a universal core for various pearl shapes and designing exclusive fittings. The brand successfully launched in French Polynesia, where it was well-received. Building on its initial success, Boudamour is now expanding into global markets through distributors and retailers partnerships.
THE BOUDAMOUR PEARLS, CONCEPT AND JEWELS ARE THE TANGIBLE NARRATIVES OF GILLES‘S JOURNEY OF LIFE
Tahitian pearls are one of nature’s greatest gifts. Born in the intense blue waters of the French Polynesian lagoons, their enchanting luminosity reflects the light of the sun, the glow of the moon and the beauty of the waters that bring them to life.
They are the centerpieces of Boudamour's collection
With a premiere of its kind and its unmistakable skill with pearls, Boudamour shows its reinterpretation of pearl jewellery, which is no longer viewed as just a form of luxury but as an emotional and even spiritual value that takes it to shining new heights.
At Boudamour, we understand that your jewelry is not just an adornment but a reflection of your unique style and personal journey. The Boudamour "Pearls & Jewellery with a Precious Difference" tagline encapsulates the unique essence of our brand and the distinct customization that set us apart in the world of fine pearls jewellery.
This tagline is a promise to our customers, a commitment to delivering an exceptional product and experience. It's an invitation to discover a world of distinction and elegance to create moments that are truly precious.
Alternative, adaptable and trendy are the main drivers of Boudamour’s jewelleries. The pearls fit, station or slide effortlessly onto an extensive jewellery collection in a variety of materials and styles, so they can be reused from one piece of jewellery to another.
For high fashion, luxurious, sporty or casual moments, women can personalize their pearl jewellery to express their mood or match any occasion
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